I Lost Her Once I Wont Lose Her Again Gif

Think GIF is the most delicious kind of peanut butter? And AI was that weird sci-fi movie starring Haley Joel Osment? Well, y'all're not wrong. But today we're talking paradigm formats and all those pesky little files that we use to create visual content for impress and spider web.

Every graphic you see online is an prototype file. Virtually everything you encounter printed on newspaper, plastic or a t-shirt came from an image file. These files come in a variety of formats, and each is optimized for a specific use. Using the right type for the correct job ways your design will come out picture perfect and merely how you intended. The wrong format could mean a bad print or a poor web image, a behemothic download or a missing graphic in an email.

So let's break it downward. Welcome to Prototype File Formats 101. Permit'due south  dive into the basics of each file type.

image file formats comparison graphic

Near image files fit into 1 of two full general categories—raster files and vector files—and each category has its own specific uses. This breakup isn't perfect. For example, certain formats can really incorporate elements of both types. Only this is a skilful identify to get-go when thinking about which format to utilize for your projects.

The unlike types of prototype file formats

  1. Raster file formats
    • JPEG
    • GIF
    • PNG
    • TIFF
    • RAW
    • PSD
  2. Vector file formats
    • PDF
    • EPS
    • SVG
    • AI

Raster file formats

What is a raster epitome

Raster images are made up of a set filigree of dots called pixels where each pixel is assigned a color. Unlike a vector prototype, raster images are resolution dependent, meaning they exist at 1 size. When yous transform a raster image, you stretch the pixels themselves, which can result in a "pixelated" or blurry prototype. When you overstate an image, your software is essentially guessing at what paradigm data is missing based on the surrounding pixels. More oft than not, the results aren't great.

Raster images are typically used for photographs, digital artwork and spider web graphics (such every bit banner ads, social media content and email graphics). Adobe Photoshop is the industry-standard image editor that is used to create, pattern and edit raster images every bit well every bit to add together effects, shadows and textures to existing designs.

CMYK vs. RGB

All raster images tin exist saved in one of two primary color models: CMYK and RGB.

CMYK a 4-color printing process that stands for c yan, one thousand agenta, y ellow and k ey (blackness). These colors represent the four inks that will combine during the printing procedure. Files saved in this format volition exist optimized for physical printing.

RGB is a light-based color model that stands for r ed, one thousand reen and b lue. These are the 3 primary colors of light that combine to produce other colors. Files saved in this format volition be optimized for the web, mobile phones, moving picture and video—anything that appears on a screen.

Lossy vs. lossless

Each raster image file is either lossless or lossy, depending on how the format handles your epitome data.

Lossless image formats capture all of the data of your original file. Nil from the original file, photo, or slice of art is lost—hence the term "lossless." The file may still be compressed, but all lossless formats will exist able to reconstruct your image to its original state.

Lossy image formats approximate what your original paradigm looks similar. For example, a lossy image might reduce the amount of colors in your image or clarify the image for any unnecessary data. These clever technical tricks volition typically reduce the file size, though they may reduce the quality of your epitome.

Typically, lossy files are much smaller than lossless files, making them ideal to use online where file size and download speed are vital.

JPEG/JPG

JPEG is a lossy raster format that stands for Articulation Photographic Experts Group, the technical team that adult it. This is one of the most widely used formats online, typically for photos, email graphics and large web images like imprint ads. JPEG images take a sliding scale of compression that decreases file size tremendously, but increases artifacts or pixelation the more the image is compressed.

You should employ a JPEG when…

  • You're dealing with online photos and/or artwork . JPEGs offer you the about flexibility with raster editing and compression making them ideal for web images that demand to be downloaded apace.
  • You want to print photos and/or artwork . At high resolution files with low pinch, JPEGs are perfect for editing and then printing.
  • You demand to ship a quick preview prototype to a client. JPEG images can be reduced to very small sizes making them neat for emailing.

Don't use a JPEG when…

  • You lot need a web graphic with transparency. JPEGs do non have a transparency channel and must have a solid color background. GIF and PNG are your best options for transparency.
  • Yous need a layered, editable image. JPEGs are a apartment image format meaning that all edits are saved into one image layer and cannot be undone. Consider a PSD (Photoshop) file for a fully editable image.

GIF

GIF is a lossless raster format that stands for Graphics Interchange Format. The large question: how is information technology pronounced? The creator of GIF says "JIFF" like the peanut butter. This writer (and lots of the world) says "GIFF" because graphics starts with a "guh." Anyway, we'll leave that upwards to you. GIF is besides a widely used spider web image format, typically for animated graphics like banner ads, email images and social media memes. Though GIFs are lossless, they can be exported in a number of highly customizable settings that reduce the amount of colors and image information, which in turn reduces the file size.

An animated GIF of Dumbledore and Snape

You should use a GIF when…

  • You want to create web animation . GIF images concur all of the animation frames and timing information in one single file. Image editors like Photoshop make it easy to create a brusk animation and consign it equally a GIF.
  • You need transparency . GIF images take an "alpha aqueduct" that can exist transparent, and then you can place your image on whatever colored background.
  • Yous need a small file . The pinch techniques in the GIF format let paradigm files to shrink tremendously. For very simple icons and web graphics, GIF is the best prototype file format.

Don't use a GIF when…

  • You need a photographic-quality image. Though GIFs can be high resolution, they have a limit of 256 colors (unless you know a few tricks). Photos typically have thousands of colors and will look flat and less vibrant (and sometimes weird due to color banding) when converted to GIF.
  • You need to print an image. Because of the color limit, most printed photos will lack depth. If you need to print photos, look at TIFF, PSD and JPG.
  • You need a layered, editable image. GIFs are a apartment image format meaning that all edits are saved into one image layer and cannot exist undone. Consider a PSD (Photoshop) file for a fully editable image.

PNG

PNG is a lossless raster format that stands for Portable Network Graphics. Retrieve of PNGs as the next-generation GIF. This format has built-in transparency, only can also brandish higher color depths, which translates into millions of colors. PNGs are a spider web standard and are chop-chop becoming one of the most common image formats used online.

Illustrated unicorn sticker designs
Unicorn stickers by _ELM_

You should apply a PNG when…

  • You lot need high-quality transparent web graphics . PNG images have a variable "alpha channel" that tin have any degree of transparency (in contrast with GIFs that only take on/off transparency). Plus, with greater colour depths, yous'll have a more vibrant prototype than you would with a GIF.
  • You have illustrations with limited colors . Though any prototype will work, PNG files are best with a small colour palette.
  • You need a small file . PNG files can shrink to incredibly tiny sizes—particularly images that are simple colors, shapes or text. This makes it the ideal image file type for web graphics.

Don't employ a PNG when…

  • You lot're working with photos or artwork. Thanks to PNGs' high color depth, the format tin easily handle high resolution photos. Still, considering it is a lossless web format, file sizes tend to get very large. If yous're working with photos on the web, go with JPEG.
  • You lot're dealing with a print projection. PNG graphics are optimized for the screen. You lot can definitely print a PNG, but you'd exist amend off with a JPEG (lossy) or TIFF file.

TIFF/TIF

TIFF is a lossless raster format that stands for Tagged Image File Format. Because of its extremely high quality, the format is primarily used in photography and desktop publishing. You'll likely encounter TIFF files when you lot scan a document or accept a photo with a professional digital camera. Exercise note that TIFF files tin can also exist used as a "container" for JPEG images. These files will exist much smaller than traditional TIFF files, which are typically very large.

You should employ a TIFF when…

  • Yous need loftier-quality print graphics. Along with RAW, TIFF files are amidst the highest quality graphic formats available. If yous're printing photos—especially at enormous sizes—use this format.
  • Yous are making a loftier-quality scan. Using TIFF to browse your documents, photos and artwork will ensure that you take the all-time original file to work off of.

Don't utilise at TIFF when…

  • Y'all're working with web graphics. While many spider web browsers support it, TIFF files are optimized for print. Go with JPEG or PNG when you need to brandish high-quality images online.

RAW

A raw image format contains the unprocessed data captured past a digital camera or scanner'southward sensor. Typically, images are candy (adapted for colour, white balance, exposure, etc.) and so converted and compressed into some other format (e.g. JPEG or TIFF). Raw images shop the unprocessed and processed data in 2 split up files, so you're left with the highest quality epitome possible that y'all tin edit non-destructively with a photo editing application similar Photoshop. At that place are dozens and dozens of raw formats, only some of the typical formats are CRW (Canon), NEF (Nikon), and DNG (Adobe).

The Adobe Photoshop interface showing a RAW image
via Adobe

You should employ RAW when…

  • Yous are shooting and editing photos . Brand certain your camera is set to RAW so you lot can capture the most versatile image. Then, use a compatible photo-editing application to adjust your image.

Don't use RAW when…

  • You're working with web graphics. RAW is built for photo editing. When you're set to nowadays your photos for the web, convert them to JPEG.
  • You're ready to print your photos. Many printers won't accept raw formats, so first catechumen to JPEG or TIFF.

PSD

PSD is a proprietary layered epitome format that stands for Photoshop Document. These are original design files created in Photoshop that are fully editable with multiple layers and image adjustments. PSDs are primarily used to create and edit raster images, but this unique format can also comprise vector layers as well, making it extremely flexible for a number of unlike projects. A PSD tin be exported into whatever number of image file formats, including all of the raster formats listed higher up.

The Adobe Photoshop interface showing a PSD image

You should use a PSD when…

  • It'south time to retouch photos. Need to color correct a photograph? Or add together a layer of text? PSD = photos.
  • You demand to edit artwork for digital or print. That could be a photo, painting, drawing, or anything else. Photoshop is the right tool to make sure every line, shadow and texture is in place.
  • You want digital images for the web like social media images, banner ads, e-mail headers, videos etc. Creating these images in Photoshop volition ensure they're right size and optimized for the spider web.
  • Y'all have to create a website or app mockup. Layers brand it easy to move UI elements effectually.
  • You want to become fancy with animation and video. Photoshop makes it easy to cutting together uncomplicated video clips and add graphics, filters, text, blitheness and more.

Don't use a PSD when…

  • You lot need to post a photograph online or ship a preview to a client. The web is JPEG friendly. Catechumen commencement to brand certain your audition can meet your paradigm (so it won't take several minutes to download).
  • You're prepare to print your photos. Many printers won't accept the PSD format, so first convert to JPEG or TIFF.

Vector file formats

What is a vector paradigm

Vector images are digital artwork in which points, lines and curves are calculated by the computer. They essentially giant math equations, and every "equation" can be assigned a color, stroke or thickness (among other styles) to turn the shapes into art. Unlike raster images, vector images are resolution in dependent. When you lot shrink or enlarge a vector image, your shapes get larger, but you won't lose any item or get any pixelation. Considering your image volition always return identically, no matter the size, in that location is no such thing as a lossy or lossless vector prototype blazon.

Vector images are typically used for logos, icons, typesetting and digital illustrations. Adobe Illustrator is the manufacture-standard image editor that is used to create, pattern and edit vector images (though it can likewise contain raster images, every bit well).

PDF

PDF stands for Portable Document Format and is an paradigm format used to brandish documents and graphics correctly, no thing the device, awarding, operating system or web browser. At its cadre, PDF files take a powerful vector graphics foundation, but can also display everything from raster graphics to form fields to spreadsheets. Considering it is a near universal standard, PDF files are often the file format requested past printers to send a terminal blueprint into product. Both Adobe Photoshop and Illustrator tin export directly to PDF, making it like shooting fish in a barrel to start your design and get it ready for printing.

You should utilize a PDF when…

  • Yous're ready to impress . Every bit nosotros mentioned, many printers prefer PDF as their primary delivery format because it is so ubiquitous. Check with your printer to meet how they'd like you to prepare your file.
  • Yous want to display documents on the spider web . Y'all wouldn't use a PDF for a single icon or logo, but it's neat for posters, flyers, magazines and booklets. PDFs volition keep your entire blueprint in one package, making it easy to view, download or print.

Don't use a PDF when…

  • You demand to edit your pattern. PDFs are great containers, simply use other applications for the contents. You can edit raster images with Photoshop and vector graphics with Illustrator. When you're done, y'all can combine those into a PDF for like shooting fish in a barrel viewing.

EPS

EPS is an epitome format that stands for Encapsulated PostScript. Although information technology is used primarily equally a vector format, an EPS file can include both vector and raster epitome data. Typically, an EPS file includes a unmarried pattern chemical element that tin be used in a larger design.

Y'all should use an EPS when…

  • Yous need to send a vector logo to a customer, designer or a printer. With an EPS file, you don't accept to worry nearly where the logo will be placed or printed. No affair the size, it will always appear at the correct resolution.

Don't use an EPS when…

  • You're dealing with photographs or artwork. EPS can handle raster images, merely this type of image file is primarily for vectors. Work with a PSD, TIF or JPEG when you lot have a photo project.
  • You need to display an epitome online. Export to JPEG, PNG or GIF offset.

SVG

SVG stands for Scalable Vector Graphics and is an XML based vector image format for two-dimensional graphics. It can be searched, indexed, scaled and compressed and can upshot in smaller file sizes than other file formats, which makes information technology platonic for spider web. SVG files can be edited in graphic editing programs besides as text editors.

Yous should utilise SVG when…

  • You want to create computer generated graphs and diagrams for publishing on the spider web.

Don't use SVG when…

  • You need a file format for a print workflow.

AI

AI is a proprietary vector epitome format that stands for Adobe Illustrator. The format is based on both the EPS and PDF standards developed by Adobe. Like those formats, AI files are primarily a vector-based format, though they tin also include embedded or linked raster images. AI files tin can be exported to both PDF and EPS files (for piece of cake reviewing and printing), and also JPEG, PNG, GIF, TIFF and PSD (for web employ and further editing).

The Adobe Illustrator interface with a breakdown of how to use the program

You should use an AI when…

  • You need to edit a vector blueprint . AI files allow y'all to movement and change every single element in your design with but a click or two.
  • You need to create a logo, icon or brand mascot . Every vector shape and line created in Illustrator can be blown upward to any size, which makes information technology ideal for images that need to be used in many different ways.
  • Y'all want a one-page impress piece . Illustrator is perfect for posters, business cards, flyers and notecards that can be combined with other raster images.
  • You lot demand to set blazon for a logo. Illustrator's typesetting features are incredibly powerful, enabling whatever text to exist stretched, skewed and transformed any way imaginable.

Don't use an AI when…

  • You need to edit images. If a raster image (photograph or artwork) is being used in a limerick, Illustrator has a limited number of tools to edit that image straight. Photoshop (PSD files) can make more than comprehensive adjustments similar colour, contrast and brightness.

Want to find a designer who tin create all the right file types?
Our designers can do that!

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Source: https://99designs.com/blog/tips/image-file-types/

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